Pick up nine dog supplements. Eight will say "proprietary blend."
It means the ingredients are named and the amounts are not. The label is true. It just does not tell you anything.
It is legal, it is standard, and there is one honest reason to do it — protecting a formula a competitor could copy. There is also a less honest one: if nobody knows how much is in there, nobody can tell that there is barely any of it. A blend can list an impressive ingredient and contain a rounding error of it. The label reads the same either way.
So we print the amounts
Every active ingredient in Candor is listed with how much of it is in each chew. On the jar, and on the product page before you buy.
That is not generosity. It is the only way you can compare us to what you are using now — and the only reason you should believe anything else we say.
What we will not write
We will not tell you Candor treats allergies, stops itching, or replaces anything your vet prescribed. It supports normal skin and coat health and a healthy gut microbiome. That is what a supplement does, and any dog supplement telling you more than that is telling you something it cannot back.
We will not use photos of raw, broken skin to sell you a chew. We will not invent a veterinary board. We will not publish a review nobody wrote.
And we will not rush you
Skin rebuilds slowly. Anything that seems to work in week one is usually just the season changing. We ask for six weeks before you judge it, and we give you sixty days to get your money back if it does nothing.
That is the whole pitch. It is called Candor for a reason.